It is a common practice that people follow the things which they have been referred to. Same is the case with the search engines. The more websites talk about your particular page and with a particular keyword, the greater would be your link weight and so would be the authority.
In fact, link weight defines your position in search results for a particular keyword.
Again there are other factors as well but link weight is a prominent one. So, the rule of the thumb is that refer to your posts frequently in order to increase the link weight; but this does not imply linking on every page because it may be treated as spam.
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