Adobe, Yahoo testing PDF Ad Service.

Posted by damnedviper | | 0 comments »

A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content.

White papers and other PDF content became more valuable to publishers with Adobe and Yahoo announcing their PDF advertising product beta. Do you plan to use it? Does Yahoo appeal to you as the ideal ad partner for this service?

Publishers May Now Get Ad Revenue From PDF
PDF has been an appealing format due to its ability to preserve the look and feel of a document, while providing it to others in an easily accessible way. The free Adobe Reader became a fixture on computer desktops as adoption of PDF increased.

Yahoo has managed to score a significant win by beating ad competitors like Google and Microsoft to the opportunity to mine the PDF space for advertising revenue. Adobe and Yahoo announced the new program for delivering dynamic contextual ads in PDFs this morning.

The opt-in program pulls ads from Yahoo's network to place in a panel next to the PDF content. Each time the PDF is opened, the ads will be refreshed to keep timely and relevant ones in place.
Publishers gain the ability to track their ad performance in the PDFs. Yahoo Publisher Network senior VP Todd Teresi called this a "previously untapped opportunity" for advertisers to gain exposure, and publishers to derive revenue from these documents.

The program picked up some big name participants for this initial beta. CondeNast's Wired, IDG InfoWorld, and Reed Elsevier were among those named in a statement from Adobe.

To participate, publishers register and then upload their PDFs so the ad functionality can be enabled for the document. After that has been completed, the publisher distributes the PDF as usual.

InfoWorld's participation is of particular interest. The long-time trade journal scrapped its print magazine in opting for an online-only, ad-supported presence. If profitable, we expect to see other print publishers express interest in trying out the program.

Another interesting possibility comes to mind with the PDF advertising. The hot Amazon Kindle electronic book reader has the capability to pick up PDF content, a feature Amazon currently lists as being experimental in its ability to convert them for readability.

If Amazon works out PDF conversions, the EVDO network supporting wireless content delivery to Kindle could work as a conduit for the PDF ad program too. Since Amazon has its own interest in delivering ads, there could be issues with this idea, however.

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30 Hot Publishing and Advertising Networks

Posted by damnedviper | | 2 comments »

Promoting a blog is also an art. After doing all the hard work, it is really frustrating that no good traffic is coming your way. So for that advertisements play a great role. Whether you are a product marketeer or an affiliate, a freelance writer or a blogger, advertisements could be your way to generate some good traffic. OR If you are looking for some good adsense alternatives some of these would help. Following are a few ad publishing networks. You can either be an Advertiser or a Publisher. - It suppports ad targeting by categories, keywords, geographically, or by demographics; offers up multiple ad formats for all budgets. - Free advertising for your site. By placing ads on your site, your ad shows up on other network sites. | a free advertising and text link network - Combines traffic from numerous venues and determines the best placement of ads for you. - A network for advertising on mobiles everywhere. - Let’s you advertise both on the web and on mobile devices, perfect for .MOBI sites. - Offers four advertising channels which should offer something for everyone. - An advertising network with about the best domain name they could have ever hoped for. Become an advertiser or a publisher. - Works to make ads more interactive by widgetizing them.

Ask Sponsered Listings - Probably a bit high for most startups or personal blogs, (”If you’re budget is under $6,000 a month, click here…”) but still a well known name. (***hot***)- Select the sites you want to advertise on and bid for placement. Has publisher services for sites to sign up.

BidVertiser - Advertise your new site for free, or pay as little as a few cents a day to get on the main page. - Choose your keywords and channels, and allow them to place ads on affiliate sites and in search engines. Websites can sign up to be affiliates.

The image “” cannot be displayed, because it contains errors. - Uses a mixture of value ranking and browsing habits to change ads on the fly for higher prospect browsers. - Offers performance-based targeting across their 20,000+ publisher’s sites.

Google AdWords (***hot***) One of the best around, the king of advertisers.

Google Adsense: (***hot***) Again a top notch publishing network. - Uses multiple search engines to help you find the most effective homes for your ads. Publishers can sign up. - Offers up in-text, relevant ads that generate pop-up windows to get your message across. - A metered link trade system to allow you to trade advertising with other sites. - Offers a large selection of advertising options such as text ads, paid reviews, rotating text ads and more. Sites can also sign up to display the ads.

Microsoft adCenter - Pay per click advertising served up by Microsoft. Advertisers only.

The image “” cannot be displayed, because it contains errors. - Offers you choices of contextual, behavioral, geographic, local, demographic, and site specific targeting. Webmasters can also join their network for placement.The image “” cannot be displayed, because it contains errors. - Advertising network with over 2.6 billion page views a month and offers sign-up for sites. - Over 20,000 publishers in their network for advertisers to get noticed on. - Let’s you choose the types of sites you advertise on and gives you a plethora of on-reciprocal links, and as a webmaster you can sell ad space.

Yahoo! Publisher Network (***hot***) Yahoo’s pay-per-click advertising system. In betas yet, only available for US.

Ad Space For Sale: - Gives you the ability to add tracking to any ad you place on the net to track its performance. - After you’ve started advertising with several networks, go here to try and manage everything in one place. - A directory of sites selling ad spots so you can pick and choose where your ads appear, and bypass the ad networks.

The image “” cannot be displayed, because it contains errors. - Issue a press release about your new site or service. Free and paid versions available. - A tool that allows several ad networks to use the same space on your site; you just need to insert some tags.

If you like the list then plz digg and it.

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I am Suffering from Digg Fever

Posted by damnedviper | | 3 comments »

Since last one day i am having this digg effect, which i had heard all around, on my blog. I was pretty amazed that how in less 5 mins i got round about 90 diggs, and a boom of traffic with loads of comments. Damn this was a hell of an experience, just sitting on my pc gazing at those stats telling about the visitors on my blog, trying to byte my nails off, refreshing the page after every 1 min, looking at the sarcastic comments of the ppl and all of it just increasing the curiosity. Even if i tried to go away and study for the next day class test, i was having all my concentration towards the Digg. Thank God that the test was rescheduled and it saved my ass, but still i have that sensation of that traffic boom with those critic comments of ppl. I am trying to get hold of myself but lets see whether i can control it or not.

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Earn Yourself A Rapidshare Premium Account for Free

Posted by damnedviper | | 12 comments »

Your 20 Mins
And your 20 Friends. Thats it
There had been a lot of suggestions regarding Rapidshare and Megaupload premium accounts. Sorry to say but there would be nobody so freakin crazy to give away the login and passwords for free unless there is a reason. So 95% of the accounts you would find around on the websites and blogs would be either fake or expired or with a changed password. So instead of spending hours and hours searching for login id and passwords posted by others why not you earn it yourself and that as well 100% legal and legitimate.
Now First of all, you would have to sign up for PayPal, your online bank account for free.
Click here to sign up. It will take about 5 mins.
Now you have to signup for Widgetbucks, an ad publishing services. Click to
Sign up with WidgetBucks

It would take about 6-7 mins
The Google Adsense has a payout of $100 that means that when you will earn $100 or more then you could withdraw the money by Western Union or Check. While Widgetbucks, on the other hand has a payout of $50, (with a $25 signup bonus) and that as well through paypal.
The differenced between the two is that Google adsense is ideal for a working website/blog with good traffic but has a higher payout. While Widgetbucks has a low payout and is ideal for a small website or blog plus they give you a $25 signup bonus (limited time offer).
So i recommend Widgetbucks.
Now after setting up an account at WidgetBucks you have to make a small blog. Dont worry that is not that hectic as it seems. Just login to blogger with your google account or sign up for one if you dont have. Create a new blog, post some rubbish by pasting any info you find about anything. Then add a page element in your blog with the Ad-Code from the WidgetBucks (as a html or javascipt). It would take about 7 mins.
Now you are all setup to earn your account. Now just tell your friends or people you know to click on the advertisements for once or twice not more. But dont click yourself or else you would be banned. You would require only about 20 ppl to click and then you would reach your payout limit for WidgetBucks. Wait for some time and they will pay you via your paypal account. This is it, just go to rapidshare or megaupload website signup for their premium account with your paypal id and here you go with the premium account which you have earned yourself.
I would appreciate your comments. Plz say thanks if you like it. Suggestions are welcomed. Any help required should also be commented.
Hope you enjoyed reading.

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How to Optimize Your Blog for Search Engines

Posted by damnedviper | | 2 comments »

So you’re looking to increase the profitability of your blog for the Christmas period (and beyond). You’ve optimized your AdSense, Chitika and Affiliate programs, you’ve even written a little seasonal content…. but there’s one missing element…. Traffic.

Unless you actually have people viewing your blog it is very difficult to actually earn anything from it.

So how do you drive traffic to your blog?

I’ve written quite a bit of this previously in a number of posts (for example here) but want to spend a little time talking today about Search Engine Optimization (SEO).

Why SEO?

When you are looking online for information on a topic where do you go first?

While I’m sure there will be a variety of answers given to that question - the majority of average web users would answer with one word - ‘Google’.

Every day Search Engines like Google send many millions of web users to websites in their index. While there are plenty of Web 2.0 web indexing services around that are increasing in popularity - the fact is that search engines like Google, Yahoo and MSN are still the biggest source of traffic to websites on the web.

As a result - learning how to be indexed and ranked well by them seems like a no brainer.

Writing for Search Engines and Humans

Some bloggers have a problem with the idea of optimizing a blog for search engines. They argue that rather than writing for search engines a blogger’s sole focus should be that they write quality content for humans.

I personally don’t see that writing for humans and search engines have to be mutually exclusive things - in my opinion both can be achieved without compromising either.

Some bloggers argue that if you write for humans that SEO looks after itself. To some extent I agree with that - if you do write quality content that others like you will find that they link up to your site (a key in SEO) - however I would argue that incoming links from other sites is just one part of climbing the rankings in Search Engines (an important part but not the only one).

There are other factors that come into play also and I believe that by knowing them and naturally incorporating them into your blogging you can increase your chances of being found by readers in Google, Yahoo and MSN.

Of course - some people become a little obsessed with SEO and forget the human reader, don’t fall for this trap and keep a balanced approach and you’ll benefit both from traffic from the search engines as well as a loyal readership who keeps coming back for more quality content.

Basic SEO tips for Bloggers

I’ve written previously on this topic so rather than writing the same thing again in a slightly different way will republish some of my previous tips below. I hope you find them useful.

Before I start - I’ll say that while I do get a lot of SE traffic that I’m not really an SEO expert (it isn’t what I devote most of my time to). If you want to read something by someone who has spent a lot more time and effort on the topic I recommend looking at an e-book by Aaron Wall - SEO Book (aff). I’ve actually been reading through it in the last few weeks (it’s been on my to do list for a long time) and have found it really helpful.

SEO experts tend to divide search engine optimization techniques into off site and on site techniques.

1. Offsite SEO Techniques

2. Onsite SEO Techniques

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On Site SEO Techniques

Posted by damnedviper | | 0 comments »

Having looked at Offsite Search Engine Optimization Techniques I’ll now turn my attention to examining some of the factors you might like to keep in mind as you build your blog - (or Onsite techniques - things you do on your blog that help build a higher ranking). As with all SEO techniques there are many of these and a lot of speculation around all of them so let me touch on as many as I can:

1. Keyword Rich Content - identify a few keywords for your article that you’re hoping will get indexed highly by Google. Don’t pick too many but consider the questions

  • How do I want people to find this post in Search Engines?
  • What will they type into Google if they want information on the topic you’re writing?
  • How would I find information on this topic in the Search Engines?
  • What results come up when I do plug these keywords into Google?
  • What other keywords are other sites using?

The answer to these questions will give you a hint as to what words you’ll want to see repeated throughout your article a number of times.

These keywords will need to be the most common words used in your article. Use them in some or all of the following ways:

  • Keywords in post and page titles (read my post on using keywords in titles)
  • Keywords in URL of page (blog herald wrote on this a while back)
  • Keywords in outbound links. Of course you should always link to sources of content as an ethical consideration but the bonus of this is that many SEO experts think that linking to relevant and quality sites on the same topic of your post with good keywords can also add credibility to YOUR post also.
  • Keywords in bold tags (try do it at least once)
  • Keywords in heading tags (there is debate over exactly how to use them but it’s generally accepted that h1 tags are important and that h2, h3, h4 etc tags also have an impact. Having said that I’ve seen some pages rank very well in search engines without using heading tags. There are many tutorials online about heading tags - here’s one.)
  • Keywords in image alt tags (here’s how)
  • Keywords in the general throughout the text of your post - but especially early on in the first few sentences
  • Keywords in meta tags (they seem to be less valuable these days but many still believe they are useful with some search engines - here’s a Guide to meta tags)

Of course you can go over the top with keywords in posts and let it destroy your content - but if it fits with what you’ve written tweak it to include the words you are targeting a couple of extra times. Most SEO experts recommend getting your keyword density up to between 5-20% - I think 20% is probably bordering on massacring your content.

One last word of warning and disclaimer on keyword rich content (because I can just hear the comments on this post already) - don’t sacrifice your readers experience of your site just for the sake of SEO. Yes keyword density can be important in climbing the search engine rankings - but more important is that your content and design are user friendly and helpful to readers. There is nothing worse than a site that is stuffed with keywords - these sites come off as cheap, nasty and spammy - don’t fall for the temptation.

Keep in mind keywords that might be specific to the season we are approaching. While during the year there might be less people searching for posts relating to Christmas, gifts, presents, new year sales etc - this time of year will see an increase in these types of searches.

2. Themed sites - One of the growing theories of SEO is that you are more likely to rank well if you have a substantial amount of pages on a similar theme. ie a niche topic blog will probably rank higher than a general one that covers many topics. Build a blog with over 200 pages of content on the same theme and you’ll increase your chances of ranking well as SEs will see you as an authority on the topic. The take home advice here is to keep to some kind of a topic/niche/theme for your blog. It is also probably another argument for categories and tagging posts that relate together strongly.

3. Site Design - Search Engines like well laid out, well coded and easily to navigate sites. Make sure your pages validate (I need to work more on this) and that they are viewable on all major browsers. Search Engines don’t tend to like too much Flash, Frames or Java Script in your site - keep it simple and clean and their robots will index your site a lot faster and more accurately. Also try to keep your blog free from dead links (a challenge for those of us with older blogs with big archives).

4. Interlink your Site - The way Search Engines index your blog is to send little robot crawlers to your site to track what you’ve written and follow the links. Make it easier for them to get around your blog by using internal linking wisely. Most SEO experts recommend that you provide some sort of Site Map that means every page on your blog is just a link or two away from every other one. One way to do this for bloggers is to make sure that your category pages are in your sidebars as I do in this blog. Also make sure every page links back to your main page and any other important pages on your site. If you’re writing on a topic you’ve previously written about consider linking to what you’ve written before or use a ‘other relevant posts’ feature at the base of your article. You’ll see in my menus at the top of the page a number of my key categories and articles. One of the impacts of having them highlighted in this way is that they have become some of the most highly ranked pages on ProBlogger simply because they are linked to from every page of this blog. This is a key point in the lead up to Christmas - if you have a few seasonal posts that you particularly want to do well in the SE’s make sure they are linked to from every page on your blog.

5. Update regularly - The more you update your blog the more often Search Engines will send their crawlers to your site to index it. This will mean your new articles could appear in the index within days or even hours rather than weeks. This is a natural benefit of blogging - make the most of it!

6. Outbound Links - There is debate over how SEs treat outbound links from your blog. I’m in the camp who believe that relevant outbound links enhance your site’s ranking in search engines. I always link out to quality relevant sites that I think my readers will find useful and have a little anecdotal evidence that seems to support the theory that this is healthy for the way SEs index you (check out Waynes article on the topic for more info). Linking to sites outside your own blog does mean you end up sending traffic away from your blog so you need to count the cost of such a strategy. Note that you should always try to link to reputable and relevant sites to your own page. Also keep in mind that too many outbound could have detrimental impact upon your blog. Like in most things in SEO - moderation is the key.

7. Choose your domain name wisely - there are numerous factors to keep in mind when selecting a domain name. For one you might like to include your keyword in it if possible. Secondly you should do a little research to see if someone else has previously used the domain. This could have both positive and negative impact. If it was a quality site with inbound links you might reap some benefits but if it was a banned spam site you could still be banned from Google for a long time. One service you might want to use to check expired domains is Way Back Machine at

8. Register your Domain for a Lengthy Period - a recent patent by Google indicates that it now looks at the length of your domain’s registration in ranking it. It does this because many spam sites have short registrations and a longer one indicates that you’re building a site with substance and are in it for the long haul.

9. One topic per post - the more tightly focused the theme of a page the better when Search Engines come to rank it. Sometimes you might find yourself writing long posts that end up covering a number of different topics. They might relate loosely but if search engine ranking is what you’re after it could be better to break up your post into smaller more focused pieces.

10. Write optimal length posts - there is some thought going around the Search Engine Optimization community that pages that are too short can get passed over for high rankings. I try to keep posts at least 250 words. Of course there are some posts on my blogs that are shorter, but if I’m writing a post that I want to rank well I try to give it some meatiness in terms of length. On the other hand don’t make it too long either - because in doing so you make it difficult to keep your keyword density up and could end up with a less tightly focused page. Research also shows that longer articles can have a pretty steep drop off rate in readers after the text gets below the ‘fold’ or to the end of the first screen of article (looks like this post is in trouble - is anyone still reading?).

11. Avoid Duplicate content - Google warns publishers in its guidelines about having the same content on multiple pages. This goes for both multiple pages that you own but also pages that others own. This is because a tactic of spammers is often to reproduce content on many pages and/or to steel content from other sites. There is some debate over what duplicate content does and doesn’t include (for instance many bloggers use ‘free articles’ as content on their blogs - these articles often appear on hundreds and even thousands of other sites around the web and to me could be seen as duplicate content) - my advice is to be very careful about how many places your content appears. I do republish occasional posts (or parts of them) but try not to do this too much and attempt to add elements that are unique on each occasion that the posts are republished).

12. Ping - services like Pingomatic (there are numerous others too) will ping a variety of websites for you to notify them that you’ve updated. In doing so you’ll also be letting search engines know that you’ve updated which will trigger their robots to come visit your blog. I’d also suggest pinging Google’s blog search tool.

13. Submit your RSS to MyYahoo - submitting your RSS feed to MyYahoo seems to help with getting indexed on Yahoo. Read more about this at Getting Yahoo Traffic for your Blog. Some also think that doing the same thing to Google’s Personalised pages could have a similar impact.

14. Quantities of Content - I always get into trouble when I write about having lots of content - but I think its true that bigger sites tend to rank better than smaller sites - whilst it is possible to rank highly with a small site - it’s probably not the norm.. Search Engines will see your site as more comprehensive the more content you have. You also better your odds of being found in Search Engines if you have more pages. By no means am I saying just to put up random junk content - be careful about this - rather work at building a comprehensive and large site over time.

15. Submit to Search Engines - You can do all the best onsite SEO strategies in the world and still get no where because the Search Engines have not found you to start with. Each search engine has a way of letting it know about your site - submit your URL to be included in the index. Please note that this takes time and perhaps a quicker and more effective way is to get linked to by a site already indexed by the search engine. I’ve written a post about his previously here.

You might also like to tryout some of the services around that offer to submit your sites to search engines for you - I’d be wary of paying for this sort of service though. I never have and seem to do ok.

The Time Factor

One more element that I think is often overlooked in SEO tips posts is that of ‘Time’.

My own experience of blogging is that you can do all of the above things and still not be ranked well in the Search Engines for months and months. Here at ProBlogger it actually took around a year before I started to get significant search engine traffic - despite me doing all the ‘right things’.

This might not be particularly good news for those of you wanting to optimize your site for Christmas this year - but it is yet another reminder that blogging is a long term thing and that it takes considerable time for a blog to become established.

If you’re not ranking well in the search engines - hang in there. Keep posting, keep working on quality content and keep the above factors in mind - as you do this you’ll find that in time your SE traffic will gradually increase.

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Off site SEO techniques

Posted by damnedviper | | 1 comments »

Off site SEO techniques are as the name suggests factors from outside the site itself (ie from other sites) that impact the blog’s ranking in search engines. Many of these factors are outside the blogger’s control - however they are useful to know. The most obvious and probably most powerful offsite factor are Inbound Links (something I’ve already referred to above).

It is generally agreed that the links that point to a website are one of the most powerful way of climbing Search Engines results pages (in fact many argue it is THE most important factor). - To put it most simply - every link to your site is seen by the search engines as being a vote of confidence in your site.

Ideally Speaking - The best inbound links have three main qualities to them:

  1. they are from higher ranked sites than your own
  2. they are relevant to the topic you are writing about
  3. they link to you using relevant keywords to your page

Whilst you may not have complete control over who links to you these are the types of links that you should be dreaming of.

How to generate quality inbound Links?

Of course whilst most of us know this it doesn’t make getting such links any easier - its in the hands of others in many cases. So how do you get such links?

  • Quality Content - There are all kinds of link generating systems out there but in my opinion the best way to get links to your blog is to write quality content that people will want to read. You can solicit links with others or sign up for different link building programs or even buy text links on other sites but the cheapest and probably safest approach is to build inbound links in a natural organic way as others link to your quality content.
  • Notify Relevant Bloggers of your content - Whilst I don’t advocate spamming other bloggers and asking for links - I would recommend that if you write a quality post on a topic that you know will interest another blogger that it might be worth shooting them a short and polite email letting them know of your post. Don’t be offended if they don’t link up, but you might just find that they do and that in addition to the direct traffic that the link generates that it helps build your own page rank in the search engines.
  • Directories - Another way to generating inbound links is to submit your links to directories. I know of webmasters who swear by the benefits of such a strategy - the first thing that they do when starting a new site is to do the rounds of directories - submitting links to key pages with appropriate keywords in the links. There are loads of directories out there - many of which offer a free submission. I have compiled a list of 100 free directories that you might want to start with.
  • Inter-link your Blogs - Increasingly bloggers are starting or joining blog networks to enjoy the benefits of multiple sites and writers working together. One of the advantages of networks of sites is that they usually link to one another. In doing so you have complete control over how your sites are linked to from multiple domains. It is worth noting that you should be careful with this approach - if all your sites are hosted on the one server many think that Search Engines will work out what you’re doing and the impact will be lessened.
  • Buy Links - Many professional web masters have a budget to purchase links from other highly ranked and and relevant sites.
  • Swap Links - Similarly many bloggers swap links with other bloggers. Sometimes this happens pretty naturally (you see someone linking to you so you link back) but in many cases the links are strategic ones and formally arranged between site owners. I get daily requests for such reciprocal links (I rarely act on them). Whilst there is some benefit in such link swapping I would again advise caution here as many SEO experts believe that the search engines have methods for tracking such strategies and devaluing the links. Some try to get around this by doing indirect or triangulated links. ie instead of site A and B doign a direct swap they involve other sites. So A links to C in exchange for D (also owned by C) linking to B (also owned by A) - makes your head hurt doesn’t it!?! There are also a variety of systems around that say they’ll take care of such interlinking for you - I know many who use Digital Point’s Free C0-Op Advertising system. Personally I tend to avoid such schemes and have a policy of linking to sites I think are valuable to my readers. If they link back then so be it.

If you’re looking for link exchange/buying/selling programs you might like to look at systems like:

- Text Link Ads

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