Uncommon Tips to Drive Traffic to Your Site
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After the previous tutorials, I think you guys must have both basic and advanced knowledge on building traffic to yoiur site. Here comes to the final tutorial. In this tutorial, I aim to provide more information on uncommon methods. They are termed as "uncommon" because not so many people are aware of them. Although the level of effectiveness is not that high, but it is still worthwhile to know them. There are a total of five of them.
1. Offline advertising = Online profits
Whatever you're trying to sell online will most likely link to a relevant or appropriate media section offline. For example, if you're selling bicycles from your website, there will undoubtedly be a suitable offline magazine, in which you can place an ad. The purpose of the ad is not to sell your products, but to get prospects to visit your website. So your ad need only consist of a few lines, which should work out to be quite inexpensive. Your bicycle ad could read like this: Looking for a new bicycle? We stock a huge range at discount prices and can deliver within 48 hours. To learn more visit our website. www. bicycles4u.com - Your ad could be placed in cycle mags, sports magazines or even national and local newspapers. Wherever you think you're most likely prospects will look for your products or services offline is a means to getting them to go online.
2. Press releases
Some people just have to know what's new, what's in and what's out. To stay ahead in this information age, online and offline press releases can offer newsworthy titbits that could even be picked up by the national press. If you're just starting out in your online business, launching a new product or creating a new service, people will want to know about it. If this is something you haven't done before, take a look at some existing press releases by going to Google and typing 'press releases' into the search field. Once you get the idea, write out your press release, including your contact details and website URL, then go back to Google and type in 'press agencies'. Most will charge you for this service but your press release could get maximum coverage on and off the internet.
3. Opt-in mailing lists
Opt-in mailing lists can provide one of the most effective means of generating repeat business from your existing customer base. If your customers have bought from you once and that buying experience was satisfactory, there's a very good chance they will buy from you again because they trust you. Capture emails by encouraging your customers to sign up for your newsletter or other promotional information. Alternatively, you could rent an opt-in email list. A carefully worded e-mail message to people who have expressed an interest in receiving further information about your products or services could lead to extra sales, but be prepared to pay a princely sum.
4. Getting your message delivered direct to your customers
For as long as anyone can remember, direct mail has been one of the most effective and profitable forms of marketing ever. Many people have made millions from direct mail and it's still as successful today as it was 50 years ago. It's also relatively easy and inexpensive. First, create a single page introductory sales letter or brochure, detailing you products or services and all the benefits. For maximum effect, offer your new customers a discount or something for free, when they first purchase from your website. Don't forget, you want them to visit your website, so give them more than a good reason to do so. Next, rent a targeted mailing list from a reputable list broker. There are lists available, which cover every conceivable geographic and demographic statistic, so whatever business you're in, there will be one that's suitable for you. Send out your 'invitations' and wait for your hit counter to melt.
5. Referral marketing
This is a simple strategy of referring your own customers to a related but non-competitive website in return for them doing the same for you. Let's say you are selling printers. Find some quality sites that sell printer inks and contact the webmaster. Ask them if they would be willing to send their traffic to you in return for you doing the same for them. Most will agree. Between you, you will have to decide whether to display an ad on each other's site or go for a written recommendation. Either way, it will increase the chances of you getting more traffic to your site because you have been recommended. You could seek out many related websites and have numerous streams of traffic coming directly to you.
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About the Author:
Steve Williamson, an expert on online advertising and afflliate programs, has more than 5 years in writing online articles about these related topics.
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