Brief Tips about Driving Traffic
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What do you think about newsletter as explained in the previous post? is it good? I recently heard some comments that many visitors think the information here is detailed, and a bit too detailed that he/she needs to take a long time to read and digest. They asked me whether I can write a short post that include the core ideas of building and driving traffic to a site. I then write this post and hope you guys can understand and realize the methods of drivig traffic within 5 minutes. Below are the four key points to drive and build traffic. I call it - "the Fantastic Four".
1. Search Engine Placement
SEO is a technique that every webmaster should know and understand. One surefire way to drive traffic is to get indexed in various search engines, and then trying to get a higher ranking for your site. I, for the sake of our visitors, write a post that specifically talk about SEO technique, and hope you can make a reference to that later on. Firstly, ensure your site is "search-engine friendly" and that the search engines can index your site. Check that your META tags are in order and correct. Put together a list of keywords that you would like to key in on and make sure those words/phrases are incorporated into your site. Also try to keep your keywords as specific as possible. It is extremely hard to rank high for broad keywords. Make sure the content you have on your site is quality content and grammatically correct. If writing content is not your strong point, hire a copywriter or web developer to help.
2. Web Directories
Web directories are sites that list sites by categories. Nowadays, there are so many web directories on the internet that provides free services for you to get listed. Get your site listed in as many web directories as possible. Try to find some directories that specialize in your industry. For example, if your site is about real estate then try to get your site into as many real estate directories as possible. Also, you need to be very careful when submitting your site to the web directories that are new to you. Beware those "Black Web Directories", "Black Web Directories" are the ones that have been penalized by Google (probably Yahoo! too). Getting listed in these sites would not increase your PR and on the other hand, have negative imapct on your PR. You better choose those web directories that are well-known and have a good reputation. Getting into these directories can also help with search engine ranking. If you are not sure whether a particular kind of web directory is good or not, leave a comment to me.
3.Writing Articles and Newsletters
I think you should be familiar with this, if you have already read my previous post on newsletter. In order to bring people back your site, you need to have good attraction. Providing a newsletter or articles on your site that people would be interested in reading may be a nice idea. Once you write these articles you can post them on some article directories to get some traffic to your site. Newsletter are getting much populat and attentions, maybe it is the time for you to have one too!
5. Cost Per Click (CPC) Advertising
It is the most costy method to drive traffic. You may not require to join these programs, if you do not have strong fiscal support. CPC advertising has been the money maker for companies like Google, MSN, and Yahoo. Whenever you do a search on Google, you see that box of paid listings on the right. You need to pay whenever a person click on your ads. One thing that worth your attention is that Google can somehow see how interested the user is in your site and then charge you more for that click. That might sound retarded, but its great when you pay less for the clicks that only visit your front page and then leave. I highly recommend Google Adwords to all of my clients as a cost effective way to get traffic to your web site.
While there are many other ways to get more traffic to your web site, this should be a good starting point. The key to getting more traffic is getting your site's name out there. Post it everywhere you can and with every thing you do. It's a long process, but well worth the effort.
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