Search Engine Optimization Techniques

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SEO Techniques



If you have done some research on how to promote your site and get higher ranking in search engine, I am sure you must heard of Search Engine Optimization (SEO). Everybody talks about SEO nowadays. There are also some paid webhosting company, they recquire you to pay certain amount of money and in return, they will help you to get a higher ranking for you. Search engine optimization is one of most popular online marketing tool for your website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to win such keen competition. Search engines change their algorithms often and it's hard to keep up for anyone, so if you don't know much about SEO don't worry, I will get you up to speed.
First make sure your site is robot friendly by using HTML instead of flash and use more text than images or flash.Page size can help you rank better in search engines, by keeping your page size low you will help robot(s) get more out of your web page. You should Keep it under 100k, but it's best to keep it around 25k or lower. Content is a key because search engines like Google love theme sites.
Build three pages of content per week with at least 200 words.One thing that every one that owns a site should have heard about by now is link popularity. Link building is very important because not only will search engines find your site faster, but it will help you rank higher for the keywords you used in the links.
Try to trade links with websites which have high Google PageRank of at least 4, the more the better, but don't trade links just for PageRank, look at Traffic more. Below is a link to a link exchange that will help you build you link popularity and traffic.http://www.linkexchangeit.comDensity and position play a big part in your ranking for your keywords.
You should use your keyword once in the title, once in the description meta tag, once the in the heading, once the in the URL, once in bold text. Try to get a density between 5% and 20% and you should do good.Submit your home page and maybe a few other pages in your site to the search engines, than wait for them to come to your web site. The waiting part is the harder part after you submit to the search engine. You can see the main search engines that you should submit to below.
Teoma/Ask Jeeves - You will need to email Teoma to get in at this time.
Meta tags are not that important as they once were, but some search still consider them and this could help you rank higher in some search engines. Use the keyword meta tag and description meta tag, the rest don't do nothing nor help!After the robots start coming to your site watch the logs (If you have logs) very closely and keep up with what pages they index and how often they come. Also make sure robots are crawling the full site and not just some pages.

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1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag.
2) ALT Tags - ALT tags were meant to be for text browsers because the images didn't show in text browsers and the ATL tags would tell the visitor what it's about. You should put your main keyword(s) in the ALT tags, but don't over do it because you could get dropped in the results or even worse banned for life!
3) Link Popularity - Link popularity is the most powerful SEO tool out of all them. Most search engines don't even consider web sites if there is not at least one or two links pointing to the web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be in the links you get and keep the keywords short. When you receive requests for a link exchange, check the site out before linking with them, check for spam (Repeat keywords, hidden text, etc.).
4) Keyword Density - This is also vital and should be used with research. You should use the keyword(s) once in the title tag, once in the heading tag, once in bold text, and get the density between 5% to 20% (Don't over do it!). Also use your keyword(s) both low and high on the web page, keyword(s) should be in the first sentence and in the last one.
5) Page Size - Your web page's speed is important to your visitors and the search engines. Why? Because the robots will be able to spider your web page faster and easier. Try your best to keep your web page over 5k and under 15k in size.
6) Rich Theme - Search engines are looking at themes more and more. Build content (Articles, FAQ, tips, etc.) much as possible and keep the web pages around 200 to 500 words. Create content that's related to your market and link them out to other related content on your site. Try to get 200 web pages or more.
7) Web Site Design - This is also important, if you want to get indexed! Text content should out weigh the HTML content. The pages should validate and be usable in all of today's leading edge browsers. Stay away from flash and Java Script, search engines dislike them both a lot.
8) Insite Cross Linking - This will help you get all of your web pages indexed by the search engines. Your web pages should be no more than three clicks away from the home page. Link to topic related quality content across your site. This will also help build you a better theme through out your web site. On every page you should link back to your home page and your main service(s).



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By Garrie Wilson


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1 comments

  1. Andreya padty // November 6, 2008 at 12:25 AM  

    Hi Nice Blog .Personally I don't see a lot of nice possibilities around Freelance Search Engine Optimization for 2008. For the Rat it will be a hard job to digg niches in the corn-bins of Web2.0. Especially those ones with a high Page Ranks and top social bookmarking scores seo india.

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