One thing many bloggers don’t know is that irrespective of who you are, you’re a very unique individual with at least one or two factors that will greatly interest your readers. By making use of these factors, you can easily boost your traffic.
So many people believe there isn’t any importance in making themselves known clearly—we’ve all seen blogs that have no About page. But it is evident that the most successful bloggers are those who make themselves known to their readers. A great testament to this point is Pat Flynn from SmartPassiveIncome.com.
I’m not talking only about having an About page: I’m talking about showcasing your bio, linked to your About page, on every page of your blog. By doing this, I’ve made my About page the most viewed page on my blog, and my blog traffic has increased tremendously.
What I did differently was showcase my About page on every single page of my blog while indicating clearly why readers should read my blog. The area “above the fold” on every blog is the section of your page that your readers see when they first arrive, without scrolling down. What I did was make my author bio the number one thing readers will see when they visit my blog. I highlighted my success and unique factors (which is making $5000 online monthly and being only 17), then linked to my About page so that readers could learn more about me.
My reason for making this change was just to make myself more known to my readers, yet my traffic skyrocketed overnight. I started seeing more traffic to my blog, more links to my blog, and more emails from readers.
Maybe you have also seen the advice that having an optimized homepage title is the best thing to do for your blog. But which is better: having an optimized homepage title, or a more solid personal brand? I’ll choose a more solid personal brand. Visitors who reach my blog by typing its name into a search engine spend the highest amount of time on my blog and, because of a single change I made, my blog name is now the most-searched term that brings people to my blog from the search engines.
What I simply did was put the name of my blog first, before the keywords in my homepage title. By doing this my traffic increased in leap and bounds without my search engine traffic being affected (despite what most people will tell you).
My former homepage title was something along the lines of Young Entrepreneur Blog|Young Blogger| Achieving Online Success. I simply changed it to ìYoungPrePro — Young Entrepreneur Blog| Helping You Achieve Online Success. You’d be amazed to see the traffic increase I got from search engines through searches on my blog name—as well as through direct visits to my blog. Prioritizing your readers and brand ahead of the search engines can go a long way to increase traffic to your blog.
This worked like charm. My income and traffic reports are the most popular articles on my blog. My blog posts average about 300 views in one month (except for the really exceptional ones), but all my income reports have exceeded thousands of views. In fact, my first income report has been viewed almost 3000 times, generating more daily traffic and subscribers.
I know there is a limit to what every blogger is comfortable sharing, and some people detest the act of sharing things like their income on their blog. My point is to try to be more personal by using personal case studies on your blog. I blog about making money online and marketing your business, so there’s no case study as realistic and relevant as showing people how much money I make and how much traffic I get—as well as how I do it.
Try to look for a way to show your readers that you truly know what you’re saying while being more personal. My income and traffic in my reports aren’t just bragging—I also teach people extensively how I achieved those results. Readers really don’t care about what you do; they only care about how you do it.
Are you ready to double your traffic?
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